5/20/2023 0 Comments Epic burger![]() Cue Ball said you need to be better funded so you can focus on executing the business. We’ve gotten much better at if but if I had it to do over again, I would want to go back to standard builds.įriedman: In an upscale steak house, they bring the order to you the way it’s stated on the menu.įriedman: It was 2008, the great recession, and I was thinking, we’re doing pretty good because I have $20,000 in the bank and I can make payroll. It brings a lot more complexity into the kitchen and to order-taking. So I reversed it and let people customize. But a lot of burgers were coming back from people who didn’t want tomato or pickle. Our furniture and fixtures and brand feel is more upscale than a fast food concept.Īdams: Have you made other mistakes with the menu?įriedman: At first the Epic Burger came with lettuce, tomato, pickles and Epic sauce. In lieu of combos we want to extend discounts through our loyalty program.Īdams: What makes Epic fast casual rather than fast food?įriedman: Price point and service format. I’ve experimented with menu board layout and content but I haven’t gotten that quite figured out. It feels more like fast food than fast casual and it generates a tremendous amount in discounts that we get no credit for.Īdams: What happens when you try to drop them?įriedman: That’s yet to be determined. So eventually the whole menu became combos, which haunts me today.įriedman: It doesn’t represent the brand. But people said, can I get a combo with a shake, with a bottled beverage. ![]() in Chicago Epic BurgerĪdams: What mistakes did you make at your first restaurant?įriedman: One of my investors told me I should offer a combo meal where people get a drink, fries and a burger for under $10.
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